With the rise of TikTok as the fastest growing social media platform of 2021, content creators and music producers have a new playing field where they can easily grow and reach their targeted audience. According to TikTok: “The
system recommends content by ranking videos based on a combination of factors — starting from interests you express as a new user and adjusting for things you indicate you’re not interested in, too”. – Molly McGlew, Later.com. Since the appeal of TikTok is the carefully curated “For You Page”(FYP), which most users stick to primarily scrolling through; It has become easier than ever to grow a following from users who are already interested in the content you can create. It’s been considered that it’s easier to go viral than it is on Instagram for
these reasons.
With viral music being discovered through TikTok, Music Producers have been using it to their advantage by using trending sound and songs and remixing them into bippity boppity bops that will make you dance. One of the music producers of TikTok I have been obsessed with lately has been @wukiwukiwuki. I first discovered him by one of the segments he’ll usually do on TikTok called “When ur roommate is making some weird shit but it’s actually gas”. He remixed “When the world caves in” by @sarahcothran (another TikTok creator who did a cover of the original song by Matt Maltese which went viral). The video Wuki, also known as Kris Barman, created received over 1.3 million likes and 6.2 million views. Some of his other mashups include a banger with Legend of Zelda- Fairy Forest and Kendrick Lamar- Swimming Pools and when I say it’s *chefs kiss* believe me.
Meredith Bull- @meridith_bull is another creator who takes viral sounds and deconstructs them and creates original music that’s unrecognizable from the original sound. One of her most viewed videos is a song she made from the sound of a cat who didn’t want to be touched originally posted by @petlead, her video has 5.8 million likes and 26.1 million views. The coolest part about her video is that she literally walks you step by step on how she created the song,
almost like a tutorial. I guess if I ever want to make music of my own I have a layout. Meredith also does her own vocals in the recreated videos she makes. She does this so well she literally had a music video for the remake of the cat
sound video “I don’t wanna be touched” come out June 30, 2021.
The subsections of communities on TikTok organized by hashtags helped me find Wuki and Meredith along with many other artists. Because of that some of my current favorite hashtags have been #musicproducers #edmtok and #raverok.
Because the algorithm continuously recommends what you watch the most, It’s made it so easy to find new artist and music from people who may not otherwise get exposure on other platforms. So in the age of social media and technology, where even Instagram sees TikTok as a big competitor, Is TikTok the way to go to share your content? Or is it just a fad like vine? So I ask my DJ friends and Producers, will you take advantage of TikTok, Or stick to platforms that
you already know and trust?
Wuki @wukiwuki –
https://beacons.page/
Meredith @merideth_bull –
@MeredithBull | Linktree
